When it comes to successful online campaigns, the data that is being used when targeting ads has become crucial. There are less and less campaigns that are shown to everyone. It is also logical – not everyone has to see the same ads, it is a waste of money and people’s attention.
Thus, RTB and programmatic buying helps us plan and run campaigns more effectively. RTB (real-time bidding) means a purchase model, where the price depends on demand and supply – the more people there are bidding for a particular audience, the more expensive it will be and vice versa. Based on this purchase model, ads are purchased on, for example, Facebook and Google.
Programmatic buying means that in addition to the RTB purchase model, different information about the target audience is also used for advertising. For example, if we monitor the Internet usage habits and interests of different contacts, it will allow ads to be targeted more accurately and price them more fairly.
We use the Adform advertising platform for the implementation of programmatic campaigns. It is a multifunctional tool, the true value of which becomes clear with the combination of skillful handling and technological capability. As the only Premium Partner of Adform in Estonia, we have in-depth knowledge to provide your company with effective campaigns and measured marketing.